Free Resources
How to Build an Audience for Your Art
One of the biggest challenges artists face when marketing their art is building an audience. If you’re struggling with this, you’re certainly not alone! Recently I led a private workshop with a group of artists. During
8 Female Artists You Need to Know
Art history is full of stories about famous white men who created breathtaking art – but what about the female artists who have made an impact in the art world? Women have been historically discouraged from
The #1 Website Mistake That Artists Make
I wanted to introduce a new voice today. Eddie Davis Eddie is the founder of ETCHster, an artist website platform. Eddie and I recently had a zoom conversation where we shared experiences as businesses who serve the
How To Achieve A High Level Of Success In The Art World
“Dear Crista,” the email began. “How can I achieve a high level of success in the art world?” Ah! That elusive goal of “a high level of success.” Artists ask me about it all the time.
Do You Show Your Work For “Good Exposure?”
It happened again. An artist wrote to me about a project she was offered, excited by the opportunity. She wasn’t going to be paid, mind you, but it would be “good exposure.” Ah good exposure! The two words
My Favorite Podcasts For Artists
There’s no denying that podcasts have become uber-popular over the last few years. Doesn’t it seem like everyone’s got one now? There’s certainly no shortage of inspiring podcasts for artists. If you want to listen and
NFT Art and Cryptocurrency: The Digital Renaissance
Towards the end of last year we saw the emergence of NFTs and NFT art. NFTs quickly became popular amongst art collectors, artists and other digital creatives. And this shows no signs of slowing down. But
Organization for Artists
I don’t know about you, but I’d much rather hang out with The Muse and make stuff than create an inventory. I think we can all agree on that. But anyone can chase inspiration, that’s the
The 7 Best Online Art Masterclasses
Looking to brush up on your craft in the new year? With no shortage of online art masterclasses available, it can be difficult to know where to begin. And while self-study is a great option to
How Critiquing Art Can Make You a Better Artist
Critiquing art. I’m not going to lie to you, it can be a minefield. Having others critique your art and give feedback on your work is such an important part of becoming an artist. It’s essential,
Step by Step Guide to Marketing Your Art (without being salesy!)
There are really only two things you need to build an art career – craft and voice. And while it may be obvious what you need to do in order to hone your craft, what about
How Artists Find Their Voice
“Hey Crista, how do I develop originality and find my voice in the artwork?” one artist recently asked. “Do you have any tips?” I do! There are several things that artists can do to find their own
Sell Your Paintings Online: 5 Online Platforms
When I started out in the art world, artists were pretty limited in how they could sell their art. The internet wasn’t popular yet so if you wanted to get artwork into someone’s hands you had
5 Secrets to Build an Audience for Your Art Business
Artists who have a solid audience base most often see consistent sales and growth and new opportunities. But building a target audience is not easy! It’s an investment of time and energy to gather and nurture
The One-Page Guide To Creating An Art Business Plan
Creating a business plan may seem like a monumental task. A lot of artists fear that it requires formal education and skills to draft a business plan. Au contraire! While a business plan can appear to
A Photographer’s Guide to Instagram
Instagram has become an enormously popular social media platform. And this visual app is positively viral amongst photographers. Whether you’re a professional or a hobbiest chasing the perfect photo, Instagram is the ideal platform to post,
How To Get Decision-Makers To Read Your Email
Have you ever opened up an email that feels like a generic cold-call? You know those emails that ask you to give your art away for “good exposure” – from someone you’ve never even met? Artists
Artist Career Tips: Writing A Perfect CV For Artists
A Curriculum Vitae, otherwise known as a CV, is an overview of your professional art career. It includes your work history and any achievements you have gained on your journey thus far. Common mistake artists make