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INTRODUCING THE WORKING ARTIST MASTERCLASS

A step-by-step online training program for visual artists who want their work to be seen and sold.

  • Even if you’re already showing your work.
  • Even if you’ve never made a sale.
  • Even if you think you’re too busy.

My name is Crista Cloutier and I’ve helped artists around the world achieve their professional goals. I can help you too.

INTRODUCING THE WORKING ARTIST MASTERCLASS

A step-by-step online training program for visual artists who want their work to be seen and sold.

  • Even if you’re already showing your work.
  • Even if you’ve never made a sale.
  • Even if you think you’re too busy.

My name is Crista Cloutier and I’ve helped artists varound the world achieve their professional goals. I can help you too.

TESTIMONIAL-CHICO

“Using the tools I learned from Crista, in no time at all, I sold 18 paintings and got 2 new commissions!
Today, I am a working artist.

– Chico Coehlo, San Francisco (www.chicocoelho.com)

HERE’S WHAT HAPPENS

Over the span of 8 weeks, you will be walked, step-by-step, through the journey of a working artist. I will question you, challenge you, inspire you and I will teach you everything you need to know for your professional practice.

When we’re finished, you will:

  • Understand how to approach the decision-makers and gate-keepers of the art world.
  • Navigate the online world of websites, online galleries, social media and marketing.
  • Have a clear direction forward and the confidence to take the steps toward success.
  • Recognize the right opportunities and be ready to achieve them.
HERE’S WHAT HAPPENS

Over the span of 8 weeks, you will be walked, step-by-step, through the journey of a working artist. I will question you, challenge you, inspire you and I will teach you everything you need to know for your professional practice.

When we’re finished, you will:

  • Understand how to approach the decision-makers and gate-keepers of the art world.
  • Navigate the online world of websites, online galleries, social media and marketing.
  • Have a clear direction forward and the confidence to take the steps toward success.
  • Recognize the right opportunities and be ready to achieve them.
WHY THIS TRAINING WILL WORK FOR YOU

As an artist, you only have one opportunity to make a first impression.
Make yours count.

When you present your work professionally and with confidence, people take notice. You’ll attract more opportunities. You’ll attract more sales. This is how The Working Artist Masterclass will save you time, money and heartache.

Am I saying you’ll make more money as a result?

Yes, if you put the work into The Working Artist. I’ve seen it happen again and again.

WHY THIS TRAINING WILL WORK FOR YOU

As an artist, you only have one opportunity to make a first impression.
Make yours count.

When you present your work professionally and with confidence, people take notice. You’ll attract more opportunities. You’ll attract more sales. This is how The Working Artist Masterclass will save you time, money and heartache.

Am I saying you’ll make more money as a result?

Yes, if you put the work into The Working Artist. I’ve seen it happen again and again.

Elizabeth Castaldo

“I was afraid that I’d be paying for a reinforcement of things that I already knew or had learned in school if I took The Working Artist Masterclass.
I was certainly wrong about that!”
Elizabeth Castaldo (www.elizabethcastaldo.com)

WEEK BY WEEK PROGRAM

Over the span of 8 weeks, you’ll be walked step-by-step through the journey of a Working Artist. And I’ll be right by your side.

Each week, you’ll receive a new video lesson, requiring about 60 minutes of engagement. The Working Artist Masterclass is self-paced, so you can take it at your own speed. There are no deadlines, so you will never fall behind.

And when you’re finished, I will continue to support you through our monthly Coaching Calls.

The Working Artist platform on laptop
STEP ONE: THE BASICS
  • Avoid disaster when pricing your work and set the right numbers
  • The secret weapon that will protect you during economic downturns and lean times
  • The number one sales tool that will powerfully connect your work to buyers
  • How to stop floating through your professional life and create an attainable vision for your career
Crista pointing camera at mirror
STEP TWO: YOUR MARKET
  • How to market your work like a savvy pro
  • Discover the explosion of opportunities available to artists around the world
  • The truth about why the way you approach prospects might be a waste of time, and ways to make those connections real
  • Why your website is turning visitors away and how to fix it
STEP THREE: UPPING YOUR GAME
  • How to easily get more sales and opportunities with insider tactics that really work
  • The giant myth about artist contracts and how to negotiate them.
  • The simple mistake that 90% of artists make when submitting work and why repeating it will doom you to failure.
  • Professional presentation methods to carry you through any situation.
Potter at wheel
STEP FOUR: CREATING YOUR PLAN
  • Identifying your audience and making real connections
  • Developing your art practice into a profitable business
  • The secret habits of blue-chip artists and insights into working with art-world decision makers
  • How to carry your vision forward into the world
YOUR NEXT STEPS

This is where we go even deeper into the business of art. I’ll guide you through the opportunities and help you avoid the dangers inherent in the art world.

  • Social Media for Working Artists
  • The Working Artist Manifesto
  • How To Speak About Your Work
  • Online Marketing
  • Project Planning for Artist Brains
  • Your Website and Your Brand
  • The Art Fair Essentials program
    … plus more surprise trainings delivered during the course!
YOUR NEXT STEPS

This is where we go even deeper into the business of art. I’ll guide you through the opportunities and help you avoid the dangers inherent in the art world.

  • Social Media for Working Artists
  • The Working Artist Manifesto
  • How To Speak About Your Work
  • Online Marketing
  • Project Planning for Artist Brains
  • Your Website and Your Brand
  • … plus more surprise trainings delivered during the course!
Karen Jilly circle

“Crista helped me to rediscover my artistic voice and how to reexamine my entire body of work.
Her methods have a way of cutting through to pin-point your stumbling blocks.”
– Karen Jilly (www.karenjilly.com)

MONTHLY GROUP COACHING

I’m here to answer your questions and provide continued support.

  • On the 13th of each month (5PM GMT) I offer Coaching Calls, personally answering your questions.
  • Can’t make the call? Post your question online and I’ll record my answer.
  • You can continue to join the Coaching Calls after you’ve completed the program too!

No other online program supports you like The Working Artist.

MONTHLY COACHING

I’m here to answer your questions and provide continued support.

  • On the 13th of each month (5PM GMT) I offer Coaching Calls, personally answering your questions.
  • Can’t make the call? Post your question online and I’ll record my answer.
  • You can continue to join the coaching calls after you’ve finished the program too.

No other online program supports you like The Working Artist.

Kim Roberts circle

“Crista’s insights and guidance have been priceless in my art career. I’ve grown SO much as an artist — I’m actually selling my work–and am amazed at this process. Life is good!”
– Kim Roberts, Colorado (www.kimrobertsart.com)

CRISTA CLOUTIER'S PROFESSIONAL EXPERIENCE:
  • sold millions of dollars of artwork to galleries, museums, collectors
  • run a gallery and nationally recognized studio
  • certified as an arts appraiser and worked as an arts licensor
  • produced an award-winning art documentary
  • published by major museums, magazines and newspapers
  • curated dozens of international exhibitions
  • collaborated with many artists from blue-chip to just-emerging
Linked I Award : Contemporary Art World Influencer
CRISTA CLOUTIER'S PROFESSIONAL EXPERIENCE:
Linked I Award : Contemporary Art World Influencer
  • sold millions of dollars of artwork to galleries, museums, collectors
  • run a gallery and nationally recognized studio
  • certified as an arts appraiser and worked as an arts licensor
  • produced an award-winning art documentary
  • published by major museums, magazines and newspapers
  • curated dozens of international exhibitions
  • collaborated with many artists from blue-chip to just-emerging
LJB ICON FRAMES

“I knew absolutely zero about navigating the fine art world before taking The Working Artist course.
Becoming a working artist has literally saved my life.”
– Leslie Jean Bart, New York (www.lesliejean-bart.com)

OPTIONAL PRIVATE MENTORSHIP PROGRAM

If you are a mid-career artist with an exhibition record who’s facing professional challenges, I do offer the opportunity for 90 minute one-on-one consultations.

Every artist’s journey is unique. I’ll work with you in terms of your specific needs. Some of the ways that I can help mid-career artists include:

    • Creating a personal career strategy forward
    • Creating priorities that overcome overwhelm
    • I will help you identify your audience
    • Pinpoint the right opportunities and resources for you
    • Receive insightful feedback on your materials
    • Crafting a social media and branding approach that works
WHICH WORKING ARTIST OPTION IS RIGHT FOR YOU?
The Working Artist
Masterclass

Take part in the program that has accelerated the careers of hundreds of artists around the world.

THIS INCLUDES:

Four in-depth highly interactive video workbook modules building towards the creation of your Working Artist Plan.

Post your questions, join the group call and hear the recordings if you can’t make the date!

$444

Focused development workshops are added to your program throughout the second month.

A 3-module workshop detaling everything you need to know about planning for, attending and selling your work at Art Fairs.

Regular Price: $444

Limited Time Price: $333

The Working Artist
Masterclass PLUS

Combine The Working Artist Masterclass with the Private Mentorship Program to focus your strategic career goals with invaluable personalized input from Crista Cloutier.

THIS INCLUDES:

Four in-depth highly interactive video workbook modules building towards the creation of your Working Artist Plan.

Save $133 when you combine the Mentorship Program with the Masterclass.

Post your questions, join the group call and hear the recordings if you can’t make the date!

Focused development workshops are added to your program throughout the second month.

A 3-module workshop detaling everything you need to know about planning for, attending and selling your work at Art Fairs.

$444

Regular Price: $899

Limited Time Price: $788

The Working Artist Private Mentorship Program

THIS INCLUDES:

A 90-minute personalized private one-to-one career coaching with Crista Cloutier scheduled at your convenience.

(This option does not include The Working Artist Masterclass or bonuses.)

Regular Price: $699

Limited Time Price: $588

110% MONEY-BACK GUARANTEE

I created The Working Artist Masterclass to be the most comprehensive and professional advice offered, so that artists can achieve results. In return, I expect the artists who work with me to do the work, giving your best by implementing the strategies I share.

So in order to be eligible for my 110% Money Back Guarantee, you must submit your completed workbooks within 2 weeks of the end of the course. In other words, I believe that if you do the work, you’ll succeed. But I can’t be responsible for artists who don’t really put in the effort. So that’s my deal. Give it your best shot and if it doesn’t work, you’ve got nothing to lose.

Crista Cloutier holding large polaroid frame
110% MONEY-BACK GUARANTEE
Crista Cloutier holding large polaroid frame

I created The Working Artist Masterclass to be the most comprehensive and professional advice offered, so that artists can achieve results. In return, I expect the artists who work with me to do the work, giving your best by implementing the strategies I share.

So in order to be eligible for my 110% Money Back Guarantee, you must submit your completed workbooks within 2 weeks of the end of the course. In other words, I believe that if you do the work, you’ll succeed. But I can’t be responsible for artists who don’t really put in the effort. So that’s my deal. Give it your best shot and if it doesn’t work, you’ve got nothing to lose.

FAQ's

What is TWA?

The Working Artist is a comprehensive easy-to use online program for artists who wish to develop their professional practice. It is comprised of videos and interactive workbooks created with the “artist brain” in mind.

The program is on-demand, so you can take it at your own pace. Each week, for 8 weeks, you will receive new study materials and information. If you can’t keep up, if life gets in the way, you will continue to have lifelong access to The Working Artist so you can resume your study at your own pace.

Prepare to invest roughly 60 to 90 minutes per week.

“Such a useful course… I ended up with a one year and five year business plan, an artist’s statement and a whole new appreciation of how to combine my creative side with good business practice. Since doing the course I have a brand new website, a clear idea of where I’m going and had my most successful open house ever (double my previous best.) Coincidence? You be the judge…. Fellow artists, if you need a bit more business acumen sign up now. You won’t regret it.” – Sarah Kettalars, Artist, sarahketelaars.com

Can TWA help me?

The Working Artist teaches strategic and professional business practices to visual artists who ultimately want their work to be valued, respected, and sold.

It doesnt matter where you live. It doesnt matter what your medium. The Working Artist has helped artists and photographers around the world to achieve their dreams.

Through this proven and insightful program you will find direction and clarity in your career. You will create the tools necessary to achieve your goals. You will achieve meaningful changes in your practice. And you will navigate the art business with confidence.

I believe that you can accomplish everything you set out to do, and I created The Working Artist to help you get there.

99% of Working Artist alumni surveyed said they “would absolutely recommend The Working Artist to a colleague.”

What makes The Working Artist different from other online programs?

My own professional experience is 360 degrees. I’m not just an artist myself, I’ve represented over 250 other artists and placed work in hundreds of galleries and nearly every major institution in the USA. No other artist coach claims the same credentials as I’ve earned during my long career.

The Working Artist is a comprehensive program. As I build the program and add to it, you’ll continue to receive new modules at no additional charge. Honestly, if you feel that you just need help with one small part of your business, then you’re probably better served by signing up for another program.

But if you want a seasoned pro to guide you toward a strategic plan for your career, you can find no better investment than The Working Artist.

“I’ve done several art-business courses. This is by far the best online program I have worked with.”

Kadira Jennings, Australia
www.kadirajennings.com

Am I ready for The Working Artist?

Yes. It doesnt matter where you are in your artists journey, understanding the language and expectations of this business is important. Dont wait to present yourself as a knowledgeable professional, start putting your best foot forward now.

Dont risk making the wrong moves or creating materials that youll later have to fix, instead create a solid foundation for yourself now.

Dont wait for the world to discover you or give you permission. Show the world who you are.

The Working Artist is valuable for is giving artists the confidence to believe in our work, and also to inform us how much is involved in the BUSINESS of being an artist as opposed to the process of just creating the art itself. I thought it was impossible before and now I don’t, but it will take time and lots and lots of tiny steps to get there I’m just very happy to be on the right path now.  

Mark Wallace, www.markwallacedigitalartist.com/

What if I don’t live in the USA?

It doesnt matter. Crista spent years teaching The Working Artist around the world, where discovered that the art world is a world unto itself. Today, there are Working Artist alumni in over 50 countries.

Worried that English isnt your first language? Our videos are all close-captioned to provide additional support.

Will Crista give me personal feedback?

I am not able to personally give feedback to all of the artists in the program.

I offer monthly Coaching Calls so that I can answer your questions both during your session of The Working Artist.

If you wish to have me look at your materials and help you strategize your way forward with what youve learned, I also offer one-on-one sessions for graduates. You can purchase this now as The Working Artist Blue Chip Program, and we can schedule your one-on-one after you finish the coursework. You can also choose to upgrade to this program later.

If you’re an artist and want to transform that into your main job, this is the mentor you are looking for.

Antonella Raimondo

https://www.antonellaraimondo.com/

Tell me more about the Coaching Calls

Each month, I will lead an online coaching call for Working Artists and alumni. These calls take place on the 13th of each month at 5pm GMT. Occasionally, scheduling may be subject to change.

If you cant make the call, you can post your questions and I will record my answers for you.

The Working Artist is good value for money, packed full of content and Crista is VERY supportive.

Sandra Jordan

www.sandrajordanphotography.co.uk

I’m not very technical. What if TWA is over my head?

It won’t be.

The program is easy to follow and intuitive. If you have any problems at all, we are standing by to walk you through.

The Working Artist is worth every penny. It brought me from the dark to the light. I finally have a clear vision and process to make my dream of being an artist come true.

Lynsey Guidi

Www.lynseyguidi.co.uk

FAQ's

What is TWA?

The Working Artist is a comprehensive easy-to use online program for artists who wish to develop their professional practice. It is comprised of videos and interactive workbooks created with the “artist brain” in mind.

The program is on-demand, so you can take it at your own pace. Each week, for 8 weeks, you will receive new study materials and information. If you can’t keep up, if life gets in the way, you will continue to have lifelong access to The Working Artist so you can resume your study at your own pace.

Prepare to invest roughly 60 to 90 minutes per week.

“Such a useful course… I ended up with a one year and five year business plan, an artist’s statement and a whole new appreciation of how to combine my creative side with good business practice. Since doing the course I have a brand new website, a clear idea of where I’m going and had my most successful open house ever (double my previous best.) Coincidence? You be the judge…. Fellow artists, if you need a bit more business acumen sign up now. You won’t regret it.” – Sarah Kettalars, Artist, sarahketelaars.com

Can TWA help me?

The Working Artist teaches strategic and professional business practices to visual artists who ultimately want their work to be valued, respected, and sold.

It doesnt matter where you live. It doesnt matter what your medium. The Working Artist has helped artists and photographers around the world to achieve their dreams.

Through this proven and insightful program you will find direction and clarity in your career. You will create the tools necessary to achieve your goals. You will achieve meaningful changes in your practice. And you will navigate the art business with confidence.

I believe that you can accomplish everything you set out to do, and I created The Working Artist to help you get there.

99% of Working Artist alumni surveyed said they “would absolutely recommend The Working Artist to a colleague.”

What makes The Working Artist different from other online programs?

My own professional experience is 360 degrees. I’m not just an artist myself, I’ve represented over 250 other artists and placed work in hundreds of galleries and nearly every major institution in the USA. No other artist coach claims the same credentials as I’ve earned during my long career.

The Working Artist is a comprehensive program. As I build the program and add to it, you’ll continue to receive new modules at no additional charge. Honestly, if you feel that you just need help with one small part of your business, then you’re probably better served by signing up for another program.

But if you want a seasoned pro to guide you toward a strategic plan for your career, you can find no better investment than The Working Artist.

“I’ve done several art-business courses. This is by far the best online program I have worked with.”

Kadira Jennings, Australia
www.kadirajennings.com

Am I ready for The Working Artist?

Yes. It doesnt matter where you are in your artists journey, understanding the language and expectations of this business is important. Dont wait to present yourself as a knowledgeable professional, start putting your best foot forward now.

Dont risk making the wrong moves or creating materials that youll later have to fix, instead create a solid foundation for yourself now.

Dont wait for the world to discover you or give you permission. Show the world who you are.

The Working Artist is valuable for is giving artists the confidence to believe in our work, and also to inform us how much is involved in the BUSINESS of being an artist as opposed to the process of just creating the art itself. I thought it was impossible before and now I don’t, but it will take time and lots and lots of tiny steps to get there I’m just very happy to be on the right path now.  

Mark Wallace, www.markwallacedigitalartist.com/

What if I don’t live in the USA?

It doesnt matter. Crista spent years teaching The Working Artist around the world, where discovered that the art world is a world unto itself. Today, there are Working Artist alumni in over 50 countries.

Worried that English isnt your first language? Our videos are all close-captioned to provide additional support.

Will Crista give me personal feedback?

I am not able to personally give feedback to all of the artists in the program.

I offer monthly Coaching Calls so that I can answer your questions both during your session of The Working Artist.

If you wish to have me look at your materials and help you strategize your way forward with what youve learned, I also offer one-on-one sessions for graduates. You can purchase this now as The Working Artist Blue Chip Program, and we can schedule your one-on-one after you finish the coursework. You can also choose to upgrade to this program later.

If you’re an artist and want to transform that into your main job, this is the mentor you are looking for.

Antonella Raimondo

https://www.antonellaraimondo.com/

Tell me more about the Coaching Calls

Each month, I will lead an online coaching call for Working Artists and alumni. These calls take place on the 13th of each month at 5pm GMT. Occasionally, scheduling may be subject to change.

If you cant make the call, you can post your questions and I will record my answers for you.

The Working Artist is good value for money, packed full of content and Crista is VERY supportive.

Sandra Jordan

www.sandrajordanphotography.co.uk

I’m not very technical. What if TWA is over my head?

It won’t be.

The program is easy to follow and intuitive. If you have any problems at all, we are standing by to walk you through.

The Working Artist is worth every penny. It brought me from the dark to the light. I finally have a clear vision and process to make my dream of being an artist come true.

Lynsey Guidi

Www.lynseyguidi.co.uk

TESTIMONIAL-TA

“The Working Artist got me back on the right road. Crista knows the art world and explains it so you can understand it.”
Ta Thimkaeo, Thailand (www.artgalleryta.com)