Free Resources

How To Get Decision-Makers To Read Your Email
Have you ever opened up an email that feels like a generic cold-call? You know those emails that ask you to give your art away for “good exposure” – from someone you’ve never even met? Artists

Selling Your Art Online
Have you ever noticed how people talk about selling art online as if it’s easy? Post it, pin it, tweet it or link it and VOILA! The sales! The acclaim! The thousands of followers! But it’s

Overcoming Overwhelm
I recently suffered a crisis. My relationships weren’t connecting, my creativity wasn’t flowing. I was overwhelmed and overwrought. It felt like the work was stagnant and it became a battle to get through all the stuff

Organization for Artists
I don’t know about you, but I’d much rather hang out with The Muse and make stuff than create an inventory. I think we can all agree on that. But anyone can chase inspiration, that’s the

The Artist’s Dance
We all know artists who do incredible work, but fail to achieve their professional goals. It’s tragic and feels unfair. At the same time, I’ll bet you can also name several artists who enjoy great commercial

How to Price Art
Are You Pricing Your Art Wrong? Knowing how to price your art can be really intimidating. Trust me I know. It’s one of the things that artists ask me about the most. Do you price your

How Artists Find Their Brand
“It’s really easy to work as an artist!” said no one, ever. Most artists are really challenged when it comes to marketing their own work. Are you? Maybe you can’t place your finger on what your

How To Achieve A High Level Of Success In The Art World
“Dear Crista,” the email began. “How can I achieve a high level of success in the art world?” Ah! That elusive goal of “a high level of success.” Artists ask me about it all the time.

Artists + Money
Artists and money. We obsess about money. We want more of it. It’s not just artists, it’s our culture at large. But the myth of the artist states that we’ll never have it. And a lot

The Business of Art
Today I’m going to share something a little different with you. It’s an interview I gave for the book “The Business of Art.” I’ll include a link for the book itself down below. But I thought

The Magic Formula For Success
I was taking a week-long Deep Writing workshop with the extraordinary creativity coach Dr. Eric Maisel. I’ve been writing for a long time now, so this wasn’t a how-to class, it was more about connecting with

How To Sell Your Art
Many artists sell art out of their studio, online, at co-operative galleries, or even at one of the thousands of art fairs that are so popular. But just because you’re an artist, doesn’t mean that you

Are You Under The Thumb of This Evil Taskmaster?
I don’t know about you, but I live at the mercy of an evil task-master. I work and slave and whenever I dare step away, it follows me. I feel guilty, anxious, because no matter

How To Be An Artist
I often get asked how to work as an artist by people who feel stuck in their lives. They feel a sense of creativity and a desire to make, but they don’t know how to get

Art Marketing
What’s the best way to approach art marketing? That’s an excellent question! Too many artists like to make the work but they stop there. They don’t want to delve into the world of art marketing because

How to Work with an Artist Coach
If you’re an artist, you already know how important it is to keep learning. Curiosity is the artist’s calling card, and devotion to craft is what separates the professionals from the dilettantes. But don’t stop at

Use Your Creative Voice to Master Your Art Career
I was recently interviewed on the Passionate Painter Podcast about how to use your creative voice to build your art business. I shared a lot of information that I thought might serve you, so I’m sharing

Artist Podcasts
Summer Listening: Artist Podcasts How your summer’s going? I’ve been working hard on preparing for the release of my new podcast while still trying to learn everything I can about other artist podcasts. I love sharing