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Free Resources

Two artists dancing in the studio

The Artist’s Dance

We all know artists who do incredible work, but fail to achieve their professional goals. It’s tragic and feels unfair. At the same time, I’ll bet you can also name several artists who enjoy great commercial

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Shop window Art for Sale

How to Price Art

Are You Pricing Your Art Wrong? Knowing how to price your art can be really intimidating. Trust me I know. It’s one of the things that artists ask me about the most. Do you price your

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Fridge magnets saying 'Never Stop Doing'

How Artists Find Their Brand

“It’s really easy to work as an artist!” said no one, ever. Most artists are really challenged when it comes to marketing their own work. Are you? Maybe you can’t place your finger on what your

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The Business of Art

Today I’m going to share something a little different with you. It’s an interview I gave for the book “The Business of Art.” I’ll include a link for the book itself down below. But I thought

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Bllue and red canvas with brush

How To Sell Your Art

Many artists sell art out of their studio, online, at co-operative galleries, or even at one of the thousands of art fairs that are so popular. But just because you’re an artist, doesn’t mean that you

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This is art written in grafitti

Art Marketing

What’s the best way to approach art marketing? That’s an excellent question! Too many artists like to make the work but they stop there. They don’t want to delve into the world of art marketing because

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Crista Recording Artist Podcasts

Artist Podcasts

I’m still working on putting my own podcast together. It’s a huge project, and is going to take some time. The Working Artist: A Step by Step Guide from Feather to Wings doesn’t have a launch date

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Art Fair visitors

Art Fair Report: Art Expo NYC

I’m just back from Art Expo New York and it really hit home for me how important these events have become. FACT: Did you know that more art is now being sold at art fairs than

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Cyber-Security for Artists

It’s a sign of the times. We’ve all got to be more vigilant about cyber-security. In fact, just a few days ago, January 28th, was Data Privacy Day. How did you celebrate? But seriously, for artists it’s

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Podcasts for artists

My Favorite Podcasts for Artists

Yes, I am still listening to podcasts for artists like crazy. Yes, I want to continue to share what I’m listening to with you! And yes, it’s going to be awhile before my own podcast is

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Crista Cloutier cooking

More Podcasts for Artists

Why am I showing off a hot pan in this picture? Read all the way through today’s message and you’ll find out! I want you to know that I’m still working on putting my own podcast

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Crista Recording Artist Podcasts

Podcasts for Artists

We are all in this together! Let’s remember that first and foremost. And as we each hunker down and work to stay healthy during this challenging time, let’s also work to stay positive. Now that I

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How To Work With Art Galleries

I think that we can all agree that it’s difficult to break into the art business. Emerging artists usually have little sales or exhibition experience and often struggle to find art gallery doors that will open.

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My Top 10 Tips for Art Fair Success

Artists all over the world rely on art fairs and festivals to promote their brand and sell their products. Many artists depend on these events for their livelihood, and many do very well. According to the

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Crista Cloutier looking through camera

How To Sell Your Photographs

I once had an art gallery that showed a lot of photographic work and I also ran a studio where we collaborated with many highly successful photographers. So I understand the photography market and how to

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Artist Career Info

When it comes to representing their work, artists are often their own worst enemy. For example, when I ran an art gallery, I’d receive dozens of emails each day from artists I’d never met. The messages

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Artist Workshops

If you’re an artist you already know how important it is to keep learning. Curiosity is the artist’s calling card, and devotion to craft is what separates the professionals from the dilettantes. But don’t stop at

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