When I started out in the art world, artists were pretty limited in how they could sell their art. The internet wasn’t popular yet so if you wanted to get artwork into someone’s hands you had to either show it in a gallery, mail out a catalog, or do what I did which was get […]
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Artists who have a solid audience base most often see consistent sales and growth and new opportunities. But building a target audience is not easy! It’s an investment of time and energy to gather and nurture a large customer base. And artists have to go deeper than other entrepreneurs, creating emotional and aesthetic connections with
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Creating a business plan may seem like a monumental task. A lot of artists fear that it requires formal education and skills to draft a business plan. Au contraire! While a business plan can appear to be complicated and technical, a one-page program can be potent medicine for your art business. Why? Because it compels
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Instagram has become an enormously popular social media platform. And this visual app is positively viral amongst photographers. Whether you’re a professional or a hobbiest chasing the perfect photo, Instagram is the ideal platform to post, share and gain traffic to your images. Instagram also provides the perfect tool to build relationships, explore collaborations, gain
A Photographer’s Guide to Instagram Read More »
Have you ever opened up an email that feels like a generic cold-call? You know those emails that ask you to give your art away for “good exposure” – from someone you’ve never even met? Artists don’t like it when people ask them to do things for free. Things they do for a living. No
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A Curriculum Vitae, otherwise known as a CV, is an overview of your professional art career. It includes your work history and any achievements you have gained on your journey thus far. Common mistake artists make when writing their CV is trying to oversell themselves. Over-loading the page with meaningless content can hinder your connection
Artist Career Tips: Writing A Perfect CV For Artists Read More »
“The true job of an artist is to create an artist,” said art historian Harold Rosenberger. I believe that’s true. Don’t you? Like most artists, the road to creating the artist I am and the artist whom I wish to become has never been straight. That road always twists and it turns, doesn’t it? But
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There are all kinds of ways to make money from your creativity. Let’s take a look at some of them. GET YOUR WORK OUT THERE Yes, you can exhibit in a commercial gallery and follow a traditional career path. This is the time-tested method. Whether it works for you or not depends upon a myriad of
Ways That Artists Make Money Read More »
I recently had the honor of opening the Creative Voyage Summit, hosted by the incredible artist Alexis Cohen. Alexis invited me to set the stage for the summit. So I created a workshop to help artists set intentions and map their journey for success in 2021. I’m thrilled that Alexis has graciously allowed me to
Working as an Artist in 2021 Read More »
I recently had the pleasure of talking with my friend Linda Mariano of Redwood Art Group. Linda has a wealth of experience as the Managing Director of Marketing for Redwood’s well-known American art fairs and publications. She really understands the current art-world landscape and sees clearly what’s next. Listen to this wonderful conversation we had.
Art-World Insider Shares 2021 Insights Read More »