Crista Cloutier

I recently had the pleasure of inviting art branding expert Michael Pilla to speak with Working Artists about how visual artists can develop and leverage their personal brand.

An artist’s life is a balancing act.   Managing finances for the art studio, honing one’s artistic skills, finding the right platform to showcase works of art, thinking of social promotion, and investing time within your local art community are challenging for every artist. Participation in art fairs is also a promotional strategy that needs equal focus.   Does a working artist really have the time and expertise to take on all these roles? Especially when, in the

Doing art professionally can be challenging… It can be difficult to know where to start or how to scale. If you’re an artist, you already know how important it is to keep learning. Curiosity is the artist’s calling card, and devotion to craft is what separates the professionals from the dilettantes. But don’t stop at

Every day (or so it seems!) an artist I’ve never met in my life asks me to look at their work online and give them feedback. Usually I try to explain as kindly as I can that asking strangers to judge your work is not meaningful, for all kinds of reasons. The fact is everyone

I just wrapped up an incredible coaching call with Jason Sikes about Websites and Branding For Working Artists. We talked about the importance of having a solid website as an artist, and how it can make all the difference in building your career.

Are you a professional artist? And how does one even define “professional” artist? Here’s the thing about building a career as an artist – people will only take you as seriously as you do. It doesn’t matter if you’re working a day job or have only sold a couple of paintings online – if you