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Crista Cloutier

Art audience

5 Secrets to Build an Audience for Your Art Business

Artists who have a solid audience base most often see consistent sales and growth and new opportunities. But building a target audience is not easy!  It’s an investment of time and energy to gather and nurture a large customer base. And artists have to go deeper than other entrepreneurs, creating emotional and aesthetic connections with …

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sticky note mind map

Overcoming Overwhelm

I recently suffered a crisis. My relationships weren’t connecting, my creativity wasn’t flowing. I was overwhelmed and overwrought. It felt like the work was stagnant and it became a battle to get through all the stuff that needed to be done. Have you ever felt like this? In times of crisis, I look for those …

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ART business plan

The One-Page Guide To Creating An Art Business Plan

Creating a business plan may seem like a monumental task.  A lot of artists fear that it requires formal education and skills to draft a business plan. Au contraire!  While a business plan can appear to be complicated and technical, a one-page program can be potent medicine for your art business. Why? Because it compels …

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How to define art

How To Describe Your Art

Too often, people outside of the art world view get confused when confronted with art. They’re afraid that it means something secret, something they don’t understand. Many times they walk away, not because they don’t like it but because they’re afraid of sounding stupid. One important way to become successful as an artist, is to …

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