I recently had the pleasure of inviting art branding expert Michael Pilla to speak with Working Artists about how visual artists can develop and leverage their personal brand. I’m excited to share some highlights from our conversation:
- Why artists should invest time in branding
- Key elements of a successful artist brand
- Tips for defining your target audience
- How to craft your unique artist statement
- Strategies for social media and online presence
- Ways to implement your brand across platforms
The conversation was fantastic. Some intriguing points that Michael shared:
– Your brand is more than just your artwork – it’s you as a person
– Millennials are becoming major art collectors and heavily use social media
– Email marketing can be highly effective for artists
– Video is increasingly important for artist marketing
Michael also provided advice on:
– How to develop your visual identity
– Options for artist logos and signatures
– Key components of an effective artist website
– Merchandising opportunities for artists
I encourage you to watch the full conversation to get all of Michael’s expert insights on building your artist brand.
Let me know if you have any questions after watching! I’d love to hear your thoughts.
Be well,
Crista x
P.S. Michael generously offered a discount on his “Brand Scan” service for my followers. Contact him at [email protected] if interested.
PLUS: Whenever you’re ready… here are 3 ways that I can help you to thrive as an artist:
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The Working Artist Program is everything they never taught you in part school.
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The Creative Career Catalyst Session catapults mid-career artists toward new heights.
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Easels in Eden: A Painting and Prosperity Retreat in Provence
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