Artists who have a solid audience base most often see consistent sales and growth and new opportunities. But building a target audience is not easy! It’s an investment of time and energy to gather and nurture a large customer base. And artists have to go deeper than other entrepreneurs, creating emotional and aesthetic connections with […]
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Creating a business plan may seem like a monumental task. A lot of artists fear that it requires formal education and skills to draft a business plan. Au contraire! While a business plan can appear to be complicated and technical, a one-page program can be potent medicine for your art business. Why? Because it compels
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Last Monday we celebrated International Artists Day by meeting up LIVE in my Facebook Group. It was great to see so many artists there and sharing a toast with this beautiful online community. There, I used the opportunity to reflect about life as an artist and what it takes to actually move forward. Since
A Special Message For You Read More »
As artists, we’re constantly questioning ourselves. And questions are good things, it’s important to ask questions. But are you asking the right ones? It’s easy to get caught up in questions such as: Am I good enough? Does anyone like my stuff? Do I have what it takes to succeed? Am I too old? (or
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So you’ve taken the jump and chosen to be an artist. Now what? Artists are always telling me what a struggle it is to succeed. They complain that the challenges can be overwhelming. I get it. I’ve been working in the world of Contemporary Art for a long time now. I know the realities.
So You’re An Artist. Now What? Read More »
Jaune Quick–to–See Smith is an internationally renowned artist with a seriously impressive bio: Jaune Quick-to-See Smith is one of the most acclaimed American Indian artists today. Reviewed in most art periodicals, Smith has had over 100 solo exhibits in the past 40 years and has done printmaking projects nationwide. She has lectured at more
The Artist Who Is “Quick-To-See” Read More »
Instagram has become an enormously popular social media platform. And this visual app is positively viral amongst photographers. Whether you’re a professional or a hobbiest chasing the perfect photo, Instagram is the ideal platform to post, share and gain traffic to your images. Instagram also provides the perfect tool to build relationships, explore collaborations, gain
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Have you ever opened up an email that feels like a generic cold-call? You know those emails that ask you to give your art away for “good exposure” – from someone you’ve never even met? Artists don’t like it when people ask them to do things for free. Things they do for a living. No
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A Curriculum Vitae, otherwise known as a CV, is an overview of your professional art career. It includes your work history and any achievements you have gained on your journey thus far. Common mistake artists make when writing their CV is trying to oversell themselves. Over-loading the page with meaningless content can hinder your connection
Artist Career Tips: Writing A Perfect CV For Artists Read More »
Have you ever done something that scared the pants off you? When I was new to writing, but determined to succeed, a prospective client asked, “Can you write copy for business websites?” I really, really needed the job and was in no position to say that I’d never done it before. There was no way
Are You a Liar? Or a Thief? Read More »