Crista Cloutier

Do great artists really need to suffer? Let’s look at reality.

What really separates good artists from great ones? After decades of working with some of the art world’s most influential names, I’ve discovered their essential secrets – and they’re not what you might expect.

Are you one of those artists hiding in the shadows, admiring art from afar but denying yourself the title of “artist”?

I recently had the pleasure of inviting art branding expert Michael Pilla to speak with Working Artists about how visual artists can develop and leverage their personal brand.

An artist’s life is a balancing act.   Managing finances for the art studio, honing one’s artistic skills, finding the right platform to showcase works of art, thinking of social promotion, and investing time within your local art community are challenging for every artist. Participation in art fairs is also a promotional strategy that needs equal focus.   Does a working artist really have the time and expertise to take on all these roles? Especially when, in the

Doing art professionally can be challenging… It can be difficult to know where to start or how to scale. If you’re an artist, you already know how important it is to keep learning. Curiosity is the artist’s calling card, and devotion to craft is what separates the professionals from the dilettantes. But don’t stop at