0. Take notes here if you like!
A. Name of your business or studio.
B. Who are the key contacts for your business?
Is it just you or do you work with someone else as well?
This is where you put the biography we wrote in Chapter One. (Shortcut: Click here to open Chapter One in a new page/tab. Go to section 8 and cut and paste it back here.) Then see what you can improve on!
C. How do you make your work?
Answer as a complete statement. One sentence.
D. Why do you make your work?
Again, answer as a complete sentence.
E. What is the aim of your business?
This answer can be as short or long as you want. Get real with yourself here, what do you want for your work?
Think about how you answered the question “Where do you want to see your work one day?” Here is a shortcut that will open in a new page - it's in Section 2.
F. Who are the key personnel?
List yourself and any partners you might have included bios for above. Make sure you have a CV for each person to your completed business plan.
G. List your team; the people who help you do what you do.
These are not members of your studio but outside services you may consistently use.
H. What makes you different?
Is it a technique? Imagery? The attention you pay to your collectors?
You do not need a hundred ideas but just one or two, and then strategize how you intend to put them in action.
J. What is your Social Media plan?
What platforms will you use? How often will you use it? How can you best engage with people using social media?
K. What is your pricing structure?
L. Who is your customer?
Think about who would best connect with your work and write down everything you know about them. (Hint: “everybody” is not a good place to start.)
M. What are your business goals for the next five years?
Be as specific as possible.
N. What are your business goals for the next three years?
Target your goals so they support one another.
O. What are your goals for the next year?
P. What are the tasks that you need to accomplish for the success of each goal for this year?
Use this format:
1) List them all and be as detailed as possible. Put a deadline on each task. This is your to-do list.
2) Assign costs to the tasks you need to complete this year.
Q. Write an affirmation by finishing this sentence: