Social Media for Working Artists
1. Facebook: What's your work about?
How does that intersect with your interests? What kinds of topics could you talk about all day long?
2: Facebook: Who is your audience?
Write down everything you can about your audience. Even if you don't know who they are. Pretend you do.
Start with the people who have placed your work on a wall. Then move onto the people who admire your work. What was it about your work that interested them? Who are they? What do they have in common with you? With each other?
3. Facebook: What is your audience interested in seeing?
For example, if you’re a landscape artist, maybe you can share stuff that has to do with nature and the environment? My target audience is artists. So I post about being an artist. Stories from my own life, and about other artists. And I often share articles that have to do with the creative economy. See how that works?
4. Facebook: Conversations
Think of your Facebook page as a place where you have conversations with your audience. Now ask yourself what will those conversations be about?
5. Facebook: Frequency. How many days a week should you commit to posting on Facebook?
It’s important to post consistently. Some people say once a day, and that’s what I did when I started but it’s not necessary.
And you’re not just going to post! Engage. I used to fall down the rabbit hole of Facebook each time I logged in but now I set a timer. Even 15 minutes allows me time to see who else is out there and to comment on what they’re doing. Social media is all about the exchange, the conversations.
6. Facebook: Personal Page or Business Page?
7. Twitter: Name 10 people who you'd like to follow.
8. Twitter: List 10 topics that you could tweet about.
9. Twitter: List hashtags relevant to your work.
10. Instagram: List 5 ways to use it!
11. LinkedIn: The Professional Platform
Write down your professional experiences, your awards, your education, show your accolades, and list the roles you can include in your LinkedIn profile.
12: YouTube: List 3 different video ideas. Overcome your fears!
First: List 6 different video ideas. Go.
(When you title your videos, consider being strategic. Think about keywords and tags that will help people to find your content.)
When you finish that, I want you to know that video can be scary, so I'd like you to list all of the things about video that scare you. That’s right, we're all scared. So let's just write down all our fears and hesitations about making videos. And next to each one of your challenges and fears, I want you to write how you could overcome each issue.
For example, I don’t know anything about how to use the camera on my phone. And next to that you could write, I can take a tutorial or two on Lynda.com or even… Youtube! Go on, now you try.
13. Choose your Primary Platform
First, name which platform you feel the LEAST comfortable with.
And then ask yourself which platform you're most comfortable with? Which one suits your work and brand and will best engage your audience? Write it down. Commit to it!