Art Fair Essentials Part C
C1. Your Packing List
A Packing List for the Fair (click here for a printable copy)
- A dolly to move heavy items; or even a rolling cart
- Lights and extra bulbs
- Heavy duty extension cords
- Rugs or carpet (be sure to tape them down)
- Tie downs
- Business cards and a business card holder (bring at least 1000)
- Totes and extra bags, maybe some bubble wrap
- Professional-looking packing materials for people to get their art home
- Pens and paper
- Table cloths and possibly a folding table. (I used to hide extra materials and supplies under a table behind a table cloth)
- Tent weights / sand bags or use bungee cords and zip ties to secure your tent and items to your tent
- I've been told that Costco has great canopies that are durable and protective
- A cooler: be sure to stock plenty of water
- A tarp or two in case of inclement weather
- Oversized garbage bags
- Your signage and labels
- Visual inventory sheets (a checklist) with thumbnails of your work with titles, price and any applicable tax
- A giveaway - for example, a free catalogue to all buyers
- A nametag isn't a bad idea
- Square, Applepay or whatever manner you choose to accept payments. A lot of artists use their iPads for this
- A calculator
- Portable power packs so you can get extra hours for laptops, phones and lights
- Small first-aid kit with bandaids and ibuprofin
- Healthy snacks (Kindbars, carrot sticks, grapes)
- Mints / gum or throat lozenges because you'll be talking to people all day
- An 'emergency tool kit' (i.e. - tape measure, hammer, extra nails / screws, double stick tape, putty, a small drill, a Mister Clean 'eraser', sharpies)
- Sunscreen and a hat if you're going to be outside
- Layers of clothes, even if the fair is inside, sometimes they keep those places so cold!
- Paper towels
- Dropcloths in case of rain to protect your work and displays
- Bring a chair - get one that's high enough to meet viewer's eyes.
- Lighting: many artists use track lighting on upper interior of their tent - the more light the better!
- Display pieces that stack - a lot of 3D artists use pedestals at different levels
- Consider display items that can also serve as clever hidden storage containers like crates, pedestals and cubes with lids
C2. Shorthand notes for the Fair
Shorthand notes for the Fair
What are rules for unloading?
Schedule plenty of time for set up
Hiding cords for safety and aesthetics
Document your booth with photos
Offers and giveaways for show
Have discount limits in mind
Curate cohesive body of work
Branding of signage and labels and cards
Visual inventory book with articles, bio and statement
Keep notes during fair
C3. Brainstorming a Marketing Plan
Brainstorm a Marketing Plan:
What Social Media will you use?
How will you promote your next fair? Before, during and after?
C4. Attracting people to your booth
Brainstorm ways you might attract people into your booth.
Would you hold a drawing?
What would your give away be?
What about a demonstration?
If these aren’t your style, you don’t have to commit to anything. But it is worth thinking about.
C5. Following up after the fair.
Write out a rough plan for what you will need to do for follow up after the fair. How much time do you think this will take?